Social Media Management and Content Creation
I am a social media manager and content creator with 6 years of experience and over 21 million views accumulatively in my belt.
As a Social Media Manager and integral contributor to organizational success, I create and implement strategies for reaching and engaging customers, build brand awareness, and drive sales through digital marketing campaigns. I understand customer behavior and social media trends and utilize data to drive recommendations and strategies and inform decisions.
As a passion project, in January 2024 I created an account that shares the best things to do around San Francisco. In just 3 months, I gained over 10,000 followers and hit more that 2 million views. Now, I work with local businesses around the Bay Area to create content for them on social media.
As the sole person running Newsela's Instagram, Facebook, Twitter, and LinkedIn accounts, the company previously had issues getting engagement on their content. Since then, I have strategized and created content that has grown their social media pages by over 25,000 and improved engagement rate by 326%. I also assist in the management of their 4 different Facebook communities.
Working directly with the founder of the agency, I created and developed content for all her clients in the therapy and wellness industry. I collaborated with clients to create educational graphics and videos for Facebook, Instagram, TikTok, and Pinterest that tripled the average views and impressions per post and doubled engagement.
For RWS, an internationally renowned entertainment company, I conceptualized campaigns and created content for Instagram, Facebook, and LinkedIn. I developed several new campaigns to humanize their brand by featuring their talent and employees. This resulted in double the amount of user-generated content and an increase engagement by 274%.
I had the pleasure of being a part of Hueman Group Media at it's conception. I created and grew Hueman Group Media's Instagram account, increasing the follower count by an average of 1000 per week. I also assisted in the social media strategy of their podcast production clients.
UGC/Other
As a content creator and social media manager, I've worked with dozens of brands to create video and static content.