SOCIAL MEDIA SOF

Social Media Manager, Strategist, and Coach

Apr 2016- Present

Remote

• Created and executed unique strategies, produced content, and fostered communities on Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, and LinkedIn for over 30 brands all over the world, such as Equilibrium Intertrade Corp., Grow Well Socials, Ruche Swimwear, EPIC Humans Collective, VA Task Desk, and Makeup Design Academy

• Founded Social Media Sof Academy, an online coaching program that helps over 250 small business discover their unique marketing strategy to reach their goals

• Highlights:

  • GROW WELL SOCIALS (USA): Implemented content creation systems and strategy databases that cut workflow time in half

  • EPIC HUMANS COLLECTIVE (Brussels): Designed her soul business course branding, outputs and videos, generated an average of 25 leads a day through Instagram and Facebook

  • VA TASK DESK (Mexico): Launched Facebook and LinkedIn pages, landed 3 new clients within the first month of business, created a content calendar, and designed content that suited her existing brand

  • MAKEUP DESIGN ACADEMY (Philippines): Strategized and created content for Facebook group (which grew from 0 to over 4000 members in one month) and Instagram page of the award-winning technical makeup school

• Produced three 1,500-word articles a week for a London-based startup skincare company, two 500-word articles a day for London-based mother's magazines

• Wrote product descriptions and reviews for a skincare reseller

• Created press releases for South Korean multinational automobile manufacturer, Kia Motors

• Streamlined social media strategy process for company and clients through a 6-step system that increased productivity by 30%

• Conceptualized and managed social media campaigns and hashtag strategy for each channel

• Analyzed insights and implemented findings into campaign creation

• Researched potential influencers lists and managed influencer relations

• Increased clients’ engagement rates by at least 8%

• Assisted in growth and management of Instagram account for the podcast, Sincerely, Hueman, increasing followers by over 1000 in 1 week

• Built media lists and created article pitches to be sent out to those contacts

• Assisted in managing and strategizing for social media platforms, namely Facebook, Twitter, Instagram, LinkedIn, and YouTube, increasing social media engagement by 7%

• Developed digital marketing campaigns for the company, such as Takeover Tuesday, performer features, and internal employee contests

• Spearheaded and managed partner campaigns with performers

• Documented performances, live shows, interviews, and other events held by RWS

• Created media lists, personalized pitches, and proposed press releases

• Managed distribution of gift packages for clients and partners

• Prepared PowerPoint presentations for potential clients

• Conceptualized episode themes 

• Hosted the show for interviews, and the coverage of events

• Increased audience engagement and following by 5% in 1 month

• Worked directly under Director Will Harper, CEO of The Global Touch Group, as his assistant 

• Managed schedule, arranged meetings, contacted clients and partners, and organized files 

• Participated in the shooting and editing of the documentary-type TV show, G Diaries, focusing on ecotourism around the Philippines as well as several music videos

• Assisted in organizing for events (such as the LCR’s Corporate Social Responsibility Expo) 

• Launched the official social media accounts of the Lopez Group of Companies 

• Pioneered the company's first youth internship program for high school students