Newsela
Social Media Coordinator
Apr 2022- Present
Remote
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Owns day-to-day management of all social platforms, namely Twitter, Instagram, TikTok, LinkedIn, and Facebook
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Strategizes highly shareable, social-first content that drives engagement, and adapts and optimizes existing content for distribution on social media in conjunction with senior creatives
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Systemized cross-functional social strategy process and implemented top-performing campaigns that increased engagement by over 300%
Freelance Work
Social Media Manager, Strategist, and Coach
Apr 2016- Present
Remote
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Created and executed unique strategies, produced content, and fostered communities on Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, and LinkedIn for over 30 brands all over the world, such as Equilibrium Intertrade Corp., Grow Well Socials, Ruche Swimwear, EPIC Humans Collective, VA Task Desk, and Makeup Design Academy
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Founded Social Media Sof Academy, an online coaching program that helps over 250 small business discover their unique marketing strategy to reach their goals
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Highlights:
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GROW WELL SOCIALS (USA): Implemented content creation systems and strategy databases that cut workflow time in half
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EPIC HUMANS COLLECTIVE (Brussels): Designed her soul business course branding, outputs and videos, generated an average of 25 leads a day through Instagram and Facebook
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VA TASK DESK (Mexico): Launched Facebook and LinkedIn pages, landed 3 new clients within the first month of business, created a content calendar, and designed content that suited her existing brand
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MAKEUP DESIGN ACADEMY (Philippines): Strategized and created content for Facebook group (which grew from 0 to over 4000 members in one month) and Instagram page of the award-winning technical makeup school
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Ghostwriter
Apr 2020- Present
Remote
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Produced three 1,500-word articles a week for a London-based startup skincare company, two 500-word articles a day for London-based mother's magazines
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Wrote product descriptions and reviews for a skincare reseller
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Created press releases for South Korean multinational automobile manufacturer, Kia Motors
EOI Digital
Social Media Marketer
Nov 2020- March 2021
Metro Manila, Philippines
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Streamlined social listening and social media strategy process through a 6-step system that increased productivity by 30%
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Analyzed insights and implemented findings into campaign creation for 7 different clients
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Conceptualized and managed social media campaigns and hashtag strategy for each channel, increasing clients’ engagement rate to 8%
Hueman Group Media
Social Media and PR Intern
Oct 2018- Dec 2018
New York, USA
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Assisted in growth and management of Instagram account for the podcast Sincerely, Hueman, increasing followers from 7000 to over 8000 in 1 week
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Systemized media contacts and wrote personalized feature article pitches to increase listenership of the podcast with a 30% success rate
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Advised in social media strategy and content creation of 3 other podcasts, The Fix (with Michelle King), Made Here, and Finding Humanity
RWS Entertainment Group
Social Media Intern
Aug 2018- Dec 2018
New York, USA
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Assisted in managing and strategizing for social media platforms, namely Facebook, Twitter, Instagram, LinkedIn, and YouTube, increasing social media engagement by 200%
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Developed 5 new digital marketing campaigns for the company, such as Takeover Tuesday, performer features, and internal employee contests
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Spearheaded partner campaigns with over 20 performers
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Provided live coverage for performances, live shows, interviews, and other events held by RWS
FashionLab Agency
Public Relations Intern
May 2018- Aug 2018
New York, USA
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Created media lists, personalized pitches, and proposed press releases
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Managed distribution of gift packages for clients and partners
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Prepared PowerPoint presentations for potential clients
GetBlued
Social Media Correspondent
May 2017- May 2018
Metro Manila, Philippines
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Conceptualized episode themes
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Hosted the show for interviews, and the coverage of events
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Increased audience engagement and following by 5% in 1 month
ABS-CBN Lingkod Kapamilya Foundation
Executive Assistant
May 2016- Sept 2016
Metro Manila, Philippines
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Worked directly under Director Will Harper, CEO of The Global Touch Group, as his assistant
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Managed schedule, arranged meetings, contacted clients and partners, and organized files
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Participated in the shooting and editing of the documentary-type TV show, G Diaries, focusing on ecotourism around the Philippines as well as several music videos
Marketing Intern
Apr 2015- May 2015
Metro Manila, Philippines
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Assisted in organizing for events (such as the LCR’s Corporate Social Responsibility Expo)
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Launched the official social media accounts of the Lopez Group of Companies
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Pioneered the company's first youth internship program for high school students
Related Coursework/ Seminars
Introduction to Advertising, Advertising Management, Introduction to Public Relations, Bootstrapping Public Relations, Introduction to Digital Marketing, Introduction to Content Strategy, Social Media Marketing Mastery, The Complete Digital Marketing Course, Instagram Masterclass, Pitch It Perfect (How to pitch and land your first deal), Leveraging Facebook & Instagram to Increase Your Revenue, Social and Digital Media Analytics, Advertising in a Digital World
Skills
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Verbal and Written Communication
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Organic and paid social media strategy
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MS and Google Softwares
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Photoshop, Illustrator, Premiere, iMovie
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Performing, hosting, and public speaking
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Organization and virtual assistance
Interests
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Music
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Feminism
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Makeup and Skincare
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Traveling
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Fashion
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Hosting, Dancing, and Performing
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Japanese food
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Beyoncé
